Miami Chill
IOS & Android Application
01. Project Information.
About Project.
Overview
Miami Chill is one of the music albums in the Music Box game, suitable for anyone who wants to enjoy music and have fun. If you want to feel like a real DJ, try mixing beats and unleash your imagination.
How does it work?
In each gaming session, you can see 7 people waiting to make a sound. At the bottom of the screen, you can find 20 different colorful elements. Hold the item icon and drag it onto a random person. This person will acquire a specific outfit and make a specific sound.
02. What we do ?
Project Tasks.
Marketing Strategy
Market research and development strategy for the application.
Brand Design
Creating a unique style that sets the product apart from others in the market.
UX/UI Design
Designing the entire application interface consistently across screens.
Motion Design
Animating illustrations, characters, components, and UI effects.
ASO Resources
Creating resources following AppStore and GooglePlay criteria.
03. Brand Design
Creating a great brand identity and design.
01. Logotype
The logo design was developed with considerations of readability, conciseness, uniqueness, and adaptability.
02. Color palette
The color palette was developed with colors that harmonize with each other.
03. Typography
Selection of font families and other typographic elements to ensure consistency and readability throughout the product.
04. Iconography
A set of icons balanced with each other, revealing the functionality's meaning.
05. Illustrations
Illustration design and layer preparation for further animation
06. Characters
Drawing more than 20 character variations, and clothing objects, and developing a facial expression system for all characters.
04. UI Kit
Every element made
with love
We created a unified set of visual interface components to ensure the layouts harmonize stylistically and logically. The components are designed to be intuitive and adapted for the IOS platform.
UI KIT
05. UX/UI Design
The design will not
leave you indifferent
Target audience analysis
We created a portrait of the target audience, which helps anticipate user behavior and create a product that is as user-friendly as possible.
Information architecture
Information architecture helped determine which data should be placed on each screen and how to link them to make the application's content convenient and logically connected for users.
Customer journey map
In the map, we outlined the paths users take in our application, the barriers they encounter, what they are afraid of, and what might make them cancel their subscription purchase.
Prototyping
We regularly create prototypes, as they show how the interface works and how users interact with it. We were able to test multiple hypotheses, logic, and user scenarios.
UX-UI design
When designing layouts, we focused on visual solutions to ensure that the design is unified both aesthetically and in terms of its objectives.
06. Motion Design
Сreating a beautiful animations
Every album in the Music Box game is made in a unique style,
and the Miami Chill album is no exception. The album includes 30 animations
and 3 video clips.
Each animation is created in Lottie format, which offers significant advantages:
a 10-fold increase in loading speed, high quality, interactivity, and scalability.
Character animations had to be synchronized with unique sounds,
so we separately animated facial expressions and various body parts in time with the
music.
For a more enjoyable gaming experience, we created interactive
clips that you can watch by selecting the desired set of items and pressing the
"Combo" button.
07. ASO Resources
Design in AppStore.
We have prepared visual resources such as screenshots,
icon design, promo videos, and other promotional materials.
As thousands of apps are released daily, standing out from the crowd is important.
In doing so, we still remember App Store recommendations.
Furthermore, to drive more visitor traffic, we conducted A/B Testing.
By comparing the test results, we were able to determine which variant
would increase the number of installations of our application.
